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cement australia
brief: lumino’s brief was to work with Cement Australia to re-develop a user-friendly solution for their 20kg packaged products that are ranged nationally.
solution: vibrant new packaging was designed to promote the Cement Australia brand through strong use of colour and sweeping lines derived from the brand itself. To make it user-friendly we developed a product hierarchy system and a series of application and usage icons for the 24 products in the range. The new design, including application icons and step-by-step instruction format, is already making life easier for DIYers and building professionals alike.
selection 23
brief: to design a series of wine labels for Zilzie’s Selection 23 range. This range is made for everyday drinking, with an affordable price point and versatile, easy-drinking wine styles. The typical buyer is looking for good value, reliable quality and an attractive label.
solution: our design uses an exuberant numeral ‘23’ to create a vibrant and youthful image for the range. The colourful ‘23’ dominates the white label with its loose hand-painted effect, with small ‘drops’ of ink creating a relaxed, party feel. The typography is simple and elegant and the Zilzie master brand appears in a stylish gold, to emphasise the quality of the wine. The entire range is colour coded, with light style wines using green and yellow on the labels and the heavier styles using reds, purples and blues.
b nails
brief: to develop the identity and product branding for the b nails range of nail varnishes and cuticle oils.
solution: lumino developed a unique symbol based on the shape of a nail repeated to form an attractive symmetrical shape. The simple typography and striking bottles result in a brand and packaging solution that is appealing to a broad target market.
mototo
brief: to create packaging for a new frozen dessert which would establish a new product sub-category (dairy free, soy free, gluten free). The packaging had to present a premium market positioning and work effectively in both the crowded supermarket environment and within boutique retail outlets, such as cafés and delis.
solution: the unique trademarked name appears in a specially created typeface with rounded flowing letters that express the smooth and creamy nature of the product. The mototo packaging demonstrates a fresh and effective approach to the market presentation of a new premium retail product. Metallic ink, subtle patterning and a unusual colour palette create strong shelf appeal in a crowded retail environment and reflect the unique nature of the product, while colours chosen for flavour variations are consistent with consumer expectations. Despite the product establishing a new sub-category, its appealing packaging has seen it placed in leading retail outlets and supermarket chains.
ram tapware
brief: to design packaging for a range of Australian designed tapware to distinguish the range from competitors. The design needs to translate across a variety of sizes and highlight that the product is designed in Australia.
solution: lumino used vivid colours inspired by the Australian outback and a striking circular mosaic pattern to create a range of packaging for Ram Tapware that has strong on-shelf visability to really stand out and create a high level of impact. The circular graphic provided flexibility by enabling the pattern to be added to without losing the integrity of the design when translated to boxes of different dimensions.
mukti
brief: to develop product packaging for a leading organic skincare range that has longevity and good shelf presence.
solution: lumino developed a delicate floral pattern to reflect the plant-based origin of the products, inspired by botanical drawings of the actual plant ingredients. White shapes on a solid band of blue creates striking shelf appeal and visually unites a diverse product range. The graphics from the packaging have been carried across all materials including online environments such as the website and facebook. The result is a brand with longevity and strong brand recall.