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energex
brief: to develop a campaign to promote the Cool Change trial and attract homeowners to participate.
solution: lumino developed a suite of materials from press and outdoor advertising to brochures and information packs for potential participants. All imagery used in the campaign was purpose-shot to support the theme, utilising Energex employees to maximise cost-efficiency. Where possible, all materials were printed on 100% recycled stock to add to the message of sustainability for the long term.
urbano
brief: to develop the brand, signage and marketing materials for a prestige homewares retailer.
solution: lumino created a modern custom typeface and a striking colour palette of black and white to reflect the high end imported homewares sold in store. Stationery, shop signage and gift wrapping solutions provide a sophisticated and seamless retail experience that appeals to the upmarket clientele.
essence
brief: to create the name, brand and marketing materials for essence, a boutique resort on the Sunshine Coast.
solution: the sophisticated essence symbol is formed from two blades of dune grass and their mirror image coming together to create an arch that symbolises shelter and protection. Stage 1 of the project involved developing and writing the content for the launch brochure, website, banners, signage, promotional materials, sales display and outdoor advertising campaign. Lumino also art directed a comprehensive photo shoot to ensure that the key messages and positioning developed were expressed visually through effective and emotive imagery.
lumino christmas card
brief: to develop a unique christmas card for clients that they could assemble and keep.
solution: lumino created a custom die-cut, self-assemble mini Christmas tree that clients would want to keep on their desk or reception as a festive decoration, thereby extending its visibility. Printed and embellished on a translucent metallic stock, the tree came complete with an instructional card and took less than a minute to assemble!
lily blue
brief: to develop the brand and corporate materials for a boutique pr and marketing agency that specialises in the hair and beauty industry.
solution: the custom wordmark, symbolising the flow of communication, is feminine but still modern, bold and strong. The use of vintage-inspired photography to represent written, spoken and online communication, and a serif supporting typeface, create a distinctive brand personality that appeals to the target market.
rent connect
brief: to develop the brand and various promotional items for a Queensland Department of Housing led rental assistance initiative.
solution: the brand is a simple type driven response and utilises the corporate fonts and colours of the Department for maximum recognition amongst it’s target audiences. An arcing, overlapping subgraphic inspired by ideas of progression and connection was employed across the gradual roll-out of all of the collateral for the initiative, ranging from a basic corporate stationery suite to note pads, magnets, appointment slips and posters.
vitru super
brief: following the development a trademarked name and the identity, create a suite of printed materials for virtu, self managed super specialists.
solution: lumino developed the full suite of colateral including brand guidelines, stationery, corporate folder, brochures and other marketing materials.