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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'values'
Market your brand
Does your brand speak your customer's language?
So you have a great name that is distinctive and available as a trademark and a brand that differentiates you from your competitors, the next step is to market your brand to your target audience and start creating strong brand relationships.
A MINI love affair
MINI is a brand that warms my heart. For years I’ve spotted the original and new MINIs on the street, collected beautifully designed brochures, queued for hours to see MINI stunt demonstrations at motor shows and bought the t-shirt.