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Viewing entries tagged with 'retail'
Brand experience
In the retail environment creating the ultimate brand experience is a complex challenge.
A retail brand experience can no longer be managed without considering the difference between the in-store experience and the online experience; even if a store doesn’t have an online presence, that brand will be competing with brands that do. The customer is often in different buying modes and will have a different set of expectations when shopping online as opposed to shopping in-store.