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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'reduce footprint'
Creative ways to engage, communicate and yet tread lightly
Part of our role as designers is to help our clients reduce their environmental footprint by making them aware of their production options. The selection of paper stock is a key element of the design process and using recycled paper doesn’t mean it needs to look reused. There are many stocks that are made from 100% recyclable material but have a bright white smooth feel. Some clients do choose to use a paper with a recycled look as it may complement and support their brand.