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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.

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Viewing entries tagged with 'rebrand'

Managing a rebrand

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Posted by Jane Toohey on 18 November 2011 | 0 Comments

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Before you embark on a complete rebrand it is important to check in with your target market first.

It’s imperative to evolve your brand over time, to keep it fresh, relevant and continuing to add value to the business and your customers. But it’s also important not to rush into a rebrand without first checking in with your target market….

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