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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'pitch'
Free pitching undermines the design profession and the value of business relationships
Recently we were asked by a very well known and high profile brand in Australia to do a free creative pitch to win a substantial piece of work. We had to decline. Much as we would love the qudos of working with this particular client and brand, there are many reasons why we won’t agree to a free creative pitch. Here’s why: