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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'packaging'
Standout packaging design
What makes one package jump off the shelf into the hands of your customers, whilst another remains stagnant, a lone figure never to be chosen?…standout packaging design.
With around 40,000 different packs to choose from in the average supermarket, across food and non-food items, the challenge is to stand out from the crowd. Over 70% of purchase decisions are made at point of purchase and standout packaging design makes the sale. There are thousands of products competing for shoppers' attention in-store and a pack on a supermarket shelf has less than three seconds to grab attention. This doesn't mean that packaging necessarily needs to be loud or gaudy - but it must be relevant to the audience for which it is intended and give a clear message to buy.
Sweet brand personality gets you every time
As a lover of chocolate desserts, clean and simple branding and gorgeous packaging, I was quick to spot Gü Naughties at my local supermarket recently, and even quicker to add it to my trolley.