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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'online'
Marketing brands
Banner advertising has become a whole lot smarter when it comes to marketing brands.
Marketing brands can be a very expensive exercise and often, in traditional media, very difficult to track and value.
Creative ways to engage, communicate and yet tread lightly
Part of our role as designers is to help our clients reduce their environmental footprint by making them aware of their production options. The selection of paper stock is a key element of the design process and using recycled paper doesn’t mean it needs to look reused. There are many stocks that are made from 100% recyclable material but have a bright white smooth feel. Some clients do choose to use a paper with a recycled look as it may complement and support their brand.
Google matters
It is amazing just how many companies still don't have a website, or if they do, do nothing with it. The content hasn't changed since 2005, or there is no engagement with the audience just an online brochure, but it is so important in the overall mix. Traditional business is just not the same since the growth of web pages; if you don't have a website, the assumption by your potential new customers is that something is not quite right, or you're just not on the map! We also have to acknowledge that in this relatively new world of doing business online, where people are looking to purchase goods or a service, Google™ is the major player.