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Viewing entries tagged with 'media'
Instagram, UGC and brand community
Reaching saturation point in the media this week is the story of the US$1 billion Facebook acquisition of Instagram – a rapidly growing company whose core offering is a social photo-sharing platform via a mobile app. Users of the app formed an ever-growing world community actively engaged in creating User Generated Content (UGC) – in this case diary-style photos taken from their day-to-day lives. Typically, brands such as Instagram, Apple’s iLife software and Sony Playstation’s Little Big Planet games give its users the digital tools to construct UGC within brand parameters and their own interfaces in a ‘walled garden’ software environment.
Brand exposure
PR & media management can increase your brand exposure exponentially.
Your brand is a valuable asset, you’ve spent time and money getting the design and positioning right, your key messages powerfully expressed and the total brand presence a true representation of the company. One of the best ways now, to gain widespread brand exposure, is public relations.
Brand image
The impact of the media on your brand image.
Your brand image is how the market perceives you, it is built up over time and once your audience has a perception of your brand, it can be hard to change it! Think about Volvo and our perception of their cars being boring family cars, or more severely, Super Butcher’s reputation of being unfair to animals, Nike’s alleged use of third world sweatshops, and now Tiger Airlines brand image of being an unsafe airline. Once a brand has developed a reputation, often fuelled by media coverage, it’s very difficult and takes time and money to change. People have long memories!