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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'marketing'
Personalised direct marketing
With advances in digital printing, personalised direct marketing is affordable and highly effective.
Many consider direct marketing using ‘snail mail’ to be dead and that somehow email communication has taken the lead in direct marketing and generating new sales leads for company growth. But people’s mailboxes are increasingly over-crowded and marketers can no longer expect that just because they managed to get an email into the inbox of an intended recipient, that it will be read, let alone responded to. Marketers are turning to personalised direct marketing.
Marketing brands
Banner advertising has become a whole lot smarter when it comes to marketing brands.
Marketing brands can be a very expensive exercise and often, in traditional media, very difficult to track and value.
Market your brand
Does your brand speak your customer's language?
So you have a great name that is distinctive and available as a trademark and a brand that differentiates you from your competitors, the next step is to market your brand to your target audience and start creating strong brand relationships.
Google matters
It is amazing just how many companies still don't have a website, or if they do, do nothing with it. The content hasn't changed since 2005, or there is no engagement with the audience just an online brochure, but it is so important in the overall mix. Traditional business is just not the same since the growth of web pages; if you don't have a website, the assumption by your potential new customers is that something is not quite right, or you're just not on the map! We also have to acknowledge that in this relatively new world of doing business online, where people are looking to purchase goods or a service, Google™ is the major player.