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Viewing entries tagged with 'iphone'
Creating App-eal: Part 2 on Branded iPhone Apps
I talked earlier this year about the increasing proliferation of branded iPhone apps, and how companies were seeking to extend their brand experiences through this now ubiquitous medium. But what is the difference between creating something ‘app-ealing’ that enhances brand equity and something ‘app-alling’ that just comes off as bandwagon-esque? How do we decide if an iPhone app is relevant to our customer’s brand experience.