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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'image'
Brand image
The impact of the media on your brand image.
Your brand image is how the market perceives you, it is built up over time and once your audience has a perception of your brand, it can be hard to change it! Think about Volvo and our perception of their cars being boring family cars, or more severely, Super Butcher’s reputation of being unfair to animals, Nike’s alleged use of third world sweatshops, and now Tiger Airlines brand image of being an unsafe airline. Once a brand has developed a reputation, often fuelled by media coverage, it’s very difficult and takes time and money to change. People have long memories!
Personal branding
Who you are and the impression you make either works for you or it doesn’t. Your personal brand may be inextricably linked with your business brand or have an impact on the brands you represent. Personal branding is the key.
Either way, if you are committed to being successful in life, it is worthwhile spending some time on personal branding. Think about some of the people with successful personal brands such as Greg Norman, Richard Branson, Oprah, Kylie and how they have extended their brand into their business ventures.