Blog Twitter LinkedIn
Click to receive Luminotice email or call us
07 3251 2600

Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.

We encourage your interaction, your comments and ideas and will endeavour to respond to all comments promptly and respectfully. We ask for a similar level of respect in everyone’s interaction in this blog space.

 

Viewing entries tagged with 'environments'

Brand experience

brand experience

Posted by Pip McConnel-Oats on 3 February 2012 | 0 Comments

Tags: , ,

In the retail environment creating the ultimate brand experience is a complex challenge.

A retail brand experience can no longer be managed without considering the difference between the in-store experience and the online experience; even if a store doesn’t have an online presence, that brand will be competing with brands that do. The customer is often in different buying modes and will have a different set of expectations when shopping online as opposed to shopping in-store.

0 comments | Read the full post |

These four walls. What does your space say?

branding environments

Posted by Larissa Fatseas on 2 August 2011 | 0 Comments

Tags: , ,

I have recently become interior decorating obsessed. This fanatical new desire of mine has been building up for quite sometime. At the start of this year, I was all fired up like a steam train to buy my first home and start my first full-time job. Alas, nothing seemed to prevail, everyday I would search real estate.com, everyday I would hope one of my favourite design studios would call and say they love me. For a good few months I was all over the shop, I became a printer, a freelancer, a work experience person, a tutor, and a house-sitter. I was the definition of a yoyo job dieter, bopping around Brisbane moving from place to place, from space to space.

0 comments | Read the full post |