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A retail brand experience can no longer be managed without considering the difference between the in-store experience and the online experience; even if a store doesn’t have an online presence, that brand will be competing with brands that do. The customer is often in different buying modes and will have a different set of expectations when shopping online as opposed to shopping in-store.
I have recently become interior decorating obsessed. This fanatical new desire of mine has been building up for quite sometime. At the start of this year, I was all fired up like a steam train to buy my first home and start my first full-time job. Alas, nothing seemed to prevail, everyday I would search real estate.com, everyday I would hope one of my favourite design studios would call and say they love me. For a good few months I was all over the shop, I became a printer, a freelancer, a work experience person, a tutor, and a house-sitter. I was the definition of a yoyo job dieter, bopping around Brisbane moving from place to place, from space to space.