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Viewing entries tagged with 'direct'
Personalised direct marketing
With advances in digital printing, personalised direct marketing is affordable and highly effective.
Many consider direct marketing using ‘snail mail’ to be dead and that somehow email communication has taken the lead in direct marketing and generating new sales leads for company growth. But people’s mailboxes are increasingly over-crowded and marketers can no longer expect that just because they managed to get an email into the inbox of an intended recipient, that it will be read, let alone responded to. Marketers are turning to personalised direct marketing.
Professional graphic design
Effective direct mail demands professional graphic design.
Graphic design is the process of combining effective messages, descriptive text and powerful images to create all types of visual marketing communication. Effective direct mail, for example, requires clever relevant messages that persuade the audience to take action. When coupled with powerful imagery and standout professional graphic design, a direct mail piece will drive real results.