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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'differentiation'
Brand competition
Brand competition drives creativity in an overly saturated market.
We’ve written before about creating stand out packaging, but in a highly competitive market, standing out from the crowd is an even greater challenge, in fact many companies question whether it is worth competing in a saturated market.