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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'creative'
Instagram, UGC and brand community
Reaching saturation point in the media this week is the story of the US$1 billion Facebook acquisition of Instagram – a rapidly growing company whose core offering is a social photo-sharing platform via a mobile app. Users of the app formed an ever-growing world community actively engaged in creating User Generated Content (UGC) – in this case diary-style photos taken from their day-to-day lives. Typically, brands such as Instagram, Apple’s iLife software and Sony Playstation’s Little Big Planet games give its users the digital tools to construct UGC within brand parameters and their own interfaces in a ‘walled garden’ software environment.
Outdoor advertising
Creative billboards used in outdoor advertising can be a very effective medium to get your message heard by a targeted audience.
The best thing about outdoor advertising is the ability to capture the attention of your audience and keep reinforcing your message on a daily basis for a specific period of time. Of course in order to do that you need to have researched the positioning of your billboard to ensure it’s located on a busy route that’s used regularly by your target audience. Then you need maximum creativity and a great idea, only then will you attract maximum attention and ensure brand recall.
Inspiring creative design
We take our cues from an eclectic mix of life when approaching our creative design
An interesting topic came about in the studio in recent weeks and I thought it would be a great idea to share this discussion with you all. It was just a regular day, discussing what we are having for lunch, what we had for dinner the night before, what cake we are going to eat from Tognini’s, but then we gradually moved on to talking about the Urbanspoon food guide, the Uppercase online journal, and our favourite iPad and iPhone apps. During this entire conversation the lumino creative team’s eyes were full of excitement as we shared all of our favourite sources of inspiration. As designers our everyday surroundings inspire our creative design; the cafés we visit, the music we listen to, the blogs we love reading, so I thought why not share with everyone what inspires us to produce great creative design and what keeps our creative juices flowing.