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Viewing entries tagged with 'content'
Instagram, UGC and brand community
Reaching saturation point in the media this week is the story of the US$1 billion Facebook acquisition of Instagram – a rapidly growing company whose core offering is a social photo-sharing platform via a mobile app. Users of the app formed an ever-growing world community actively engaged in creating User Generated Content (UGC) – in this case diary-style photos taken from their day-to-day lives. Typically, brands such as Instagram, Apple’s iLife software and Sony Playstation’s Little Big Planet games give its users the digital tools to construct UGC within brand parameters and their own interfaces in a ‘walled garden’ software environment.
Creating a content driven interactive website
Ok so you’ve had a web presence for 3 to 5 years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now? Just having a website presence just doesn’t cut it anymore.