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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'branding'
Smiggle Rules
In anticipation of a trip to the Westfield shopping centre my daughter quickly gathers up all her pocket money and sifts through her mounds of Smiggle stationery and accessories to decide what she’ll buy this week at the Smiggle store. Not another matching set of rubber, pencil, electric sharpener, water bottle etc etc!! She only has the entire range in purple and blue and now wants the collection in flourescent green....
Branding in action
On a recent holiday in Coolangatta I noticed an example of a great integrated branding strategy. The Quicksilver Pro event was on (a major surfing competition on the ASP World Tour). The brand managed to involve everyone there.
Creating a positioning statement and how to do it
A company's marketing communications program needs a focus, as without direction your material can end up either saying too little, too much or just being irrelevant, unheard by your target market.