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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.

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Viewing entries tagged with 'brand recognition'

Brand recognition

pepsi today

Posted by Erin Collett on 11 November 2011 | 0 Comments

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Updating your visual identity while maintaining brand recognition and consistency.

Have you considered updating your brand but failed to get started for fear of losing brand recognition in the market? Although this reservation is valid, a stagnating brand can do your business and its positioning in the market even more harm.

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