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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.

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Viewing entries tagged with 'brand name'

Creating a great name can’t be done overnight!

virtusuper6

Posted by Jane Toohey on 26 May 2011 | 0 Comments

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Working on some recent brand naming projects, we are reminded how challenging yet rewarding the process can be. It’s so important to tackle the process step by step, so here are our 6 key points to driving a successful naming process..

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