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Viewing entries tagged with 'brand image'
Brand image
The impact of the media on your brand image.
Your brand image is how the market perceives you, it is built up over time and once your audience has a perception of your brand, it can be hard to change it! Think about Volvo and our perception of their cars being boring family cars, or more severely, Super Butcher’s reputation of being unfair to animals, Nike’s alleged use of third world sweatshops, and now Tiger Airlines brand image of being an unsafe airline. Once a brand has developed a reputation, often fuelled by media coverage, it’s very difficult and takes time and money to change. People have long memories!