07 3251 2600
Tag Cloud
annual annual report design annual reports app banner advertising brand brand agency brand awareness brand equity brand image branding brand message brand name brand recognition brands brand values community content creative design differentiation direct direct mail enviornments environments experience facebook image instagram integrated branding interact interactive iphone marketing media mobile applications mobile apps mobile brands naming online online documents online marketing outdoor advertising packaging personal personality photography pitch pitching positioning pr production professional graphic design profiles rebrand reduce footprint report reports retail social change social media ugc user generated content values websites
Browse by Date
Subscribe via RSS
Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
We encourage your interaction, your comments and ideas and will endeavour to respond to all comments promptly and respectfully. We ask for a similar level of respect in everyone’s interaction in this blog space.
Blog
Viewing entries tagged with 'brand equity'
Brand recognition
Updating your visual identity while maintaining brand recognition and consistency.
Have you considered updating your brand but failed to get started for fear of losing brand recognition in the market? Although this reservation is valid, a stagnating brand can do your business and its positioning in the market even more harm.
Creating brand equity
The customer is now in control of the channel to market, they decide how they want to be communicated with and we, as brand custodians, have to comply. We have to take a 360 degree approach to building brand equity, we have to be present in all mediums and across all channels. A brand sits at the core of the business, and as such, at every customer touchpoint (externally and internally). The brand must also convey the desired positioning and communicate the key messages.