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Viewing entries tagged with 'brand awareness'
Creating brand equity
The customer is now in control of the channel to market, they decide how they want to be communicated with and we, as brand custodians, have to comply. We have to take a 360 degree approach to building brand equity, we have to be present in all mediums and across all channels. A brand sits at the core of the business, and as such, at every customer touchpoint (externally and internally). The brand must also convey the desired positioning and communicate the key messages.