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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
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Viewing entries tagged with 'brand'
Instagram, UGC and brand community
Reaching saturation point in the media this week is the story of the US$1 billion Facebook acquisition of Instagram – a rapidly growing company whose core offering is a social photo-sharing platform via a mobile app. Users of the app formed an ever-growing world community actively engaged in creating User Generated Content (UGC) – in this case diary-style photos taken from their day-to-day lives. Typically, brands such as Instagram, Apple’s iLife software and Sony Playstation’s Little Big Planet games give its users the digital tools to construct UGC within brand parameters and their own interfaces in a ‘walled garden’ software environment.
Brand exposure
PR & media management can increase your brand exposure exponentially.
Your brand is a valuable asset, you’ve spent time and money getting the design and positioning right, your key messages powerfully expressed and the total brand presence a true representation of the company. One of the best ways now, to gain widespread brand exposure, is public relations.
Brand experience
In the retail environment creating the ultimate brand experience is a complex challenge.
A retail brand experience can no longer be managed without considering the difference between the in-store experience and the online experience; even if a store doesn’t have an online presence, that brand will be competing with brands that do. The customer is often in different buying modes and will have a different set of expectations when shopping online as opposed to shopping in-store.
Outdoor advertising
Creative billboards used in outdoor advertising can be a very effective medium to get your message heard by a targeted audience.
The best thing about outdoor advertising is the ability to capture the attention of your audience and keep reinforcing your message on a daily basis for a specific period of time. Of course in order to do that you need to have researched the positioning of your billboard to ensure it’s located on a busy route that’s used regularly by your target audience. Then you need maximum creativity and a great idea, only then will you attract maximum attention and ensure brand recall.
Brand portability
Opening a second restaurant 5,000kms away and finding it booked out in opening week shows amazing brand portability!
The Stokehouse is an iconic restaurant in St Kilda, Melbourne, “combining relaxed beach side glamour with exceptional hospitality”.
Brand competition
Brand competition drives creativity in an overly saturated market.
We’ve written before about creating stand out packaging, but in a highly competitive market, standing out from the crowd is an even greater challenge, in fact many companies question whether it is worth competing in a saturated market.
Managing a rebrand
Before you embark on a complete rebrand it is important to check in with your target market first.
It’s imperative to evolve your brand over time, to keep it fresh, relevant and continuing to add value to the business and your customers. But it’s also important not to rush into a rebrand without first checking in with your target market….
Brand recognition
Updating your visual identity while maintaining brand recognition and consistency.
Have you considered updating your brand but failed to get started for fear of losing brand recognition in the market? Although this reservation is valid, a stagnating brand can do your business and its positioning in the market even more harm.
Consistency in brand experience
Recipe for a great restaurant brand
At lumino, we love good food. But we love good brands more. And when the two come together, there’s nothing better; it results in a very memorable brand experience.
A brand experience
Last weekend on holiday we paid a visit to one of the most dynamic and cutting edge art galleries in the world, and it’s not in London, New York, Tokyo or Bilbao. It’s in (suburban) Hobart.