07 3251 2600
Tag Cloud
annual annual report design annual reports app banner advertising brand brand agency brand awareness brand equity brand image branding brand message brand name brand recognition brands brand values community content creative design differentiation direct direct mail enviornments environments experience facebook image instagram integrated branding interact interactive iphone marketing media mobile applications mobile apps mobile brands naming online online documents online marketing outdoor advertising packaging personal personality photography pitch pitching positioning pr production professional graphic design profiles rebrand reduce footprint report reports retail social change social media ugc user generated content values websites
Browse by Date
Subscribe via RSS
Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
We encourage your interaction, your comments and ideas and will endeavour to respond to all comments promptly and respectfully. We ask for a similar level of respect in everyone’s interaction in this blog space.
Blog
Viewing entries tagged with 'app'
Creating App-eal: Part 2 on Branded iPhone Apps
I talked earlier this year about the increasing proliferation of branded iPhone apps, and how companies were seeking to extend their brand experiences through this now ubiquitous medium. But what is the difference between creating something ‘app-ealing’ that enhances brand equity and something ‘app-alling’ that just comes off as bandwagon-esque? How do we decide if an iPhone app is relevant to our customer’s brand experience.
Sign of the times - Allianz one of the first companies to move their annual report to an iPad app
The Allianz Group Annual Report is now available also as an interactive iPad application. Allianz is not only offering its Annual Report as a simple download as well as an online version (HTML), but it is one of the first companies to offer an interactive document tailored for use with the iPad. Functionalities include specifically accessing expanded information and quickly navigating through the Annual Report simply with the touch of a finger. This small application program for the iPad to view an annual report is available in the Apple App Store for anyone to download free of charge.
Heir App-arent: Branded Apps are replacing the website as a way to extend Brand Experience
I’ve always been kind of a geek – but like many others lately I’ve learnt to embrace it. I shouted down the inner voice cautioning me over what I call OVB (Overtly Geeky Behaviour) last Friday when I joined millions of other fanbois around the western world who clamored for the new iPad.