Professional graphic design

Posted by Jane Toohey on 2 September 2011 | 0 Comments

Tags: professional graphic design, direct mail

Effective direct mail demands professional graphic design.

Graphic design is the process of combining effective messages, descriptive text and powerful images to create all types of visual marketing communication. Effective direct mail, for example, requires clever relevant messages that persuade the audience to take action. When coupled with powerful imagery and standout professional graphic design, a direct mail piece will drive real results.

Many see direct mail as a dying art, irrelevant in the new age of interactive and social media. Not so; with inboxes overcrowded, TV on demand where ads get skipped over and print publications get left on coffee tables waiting to be read when time permits - direct mail, is making a comeback.

A clever direct mail piece requires professional graphic design. Some of the guidelines involve:

• Design the packaging or envelope so that the piece is beautifully presented and the addressee is excited to open it
• Display an engaging and to the point core message or headline
• Determine your offer, be clear and upfront
• Professional graphic design should draw the eye to the offer not detract from the main point
• Don’t over clutter with too many images and graphical elements
• Use images that the audience can relate to, that will capture their imagination
• Be relevant and informative, and if you talk about benefits prove them with testimonials
• Use a strong and obvious call to action
• Short and simple is often best!

Apart from ensuring the mailing list is correct, on target and up-to-date, the professional graphic design approach to a direct mailer is the most important aspect. This is what entices the recipient to open it and keep reading through it.

Direct mail can capture your target audience’s attention, where email, print advertising and online such as banner ads, cannot.

If cleverly personalised, it invariably gets through to its intended recipient. The time and effort taken to produce a printed mailer, often shows a level of care and professionalism that an email just cannot compete with.

Our Professional graphic design makes the difference.

So find a great, professional graphic design team, who understands the strategic intention of your direct mailer, brief them well and your message will land right on target.

Lumino...