Market your brand

Posted by Jane Toohey on 22 June 2011 | 0 Comments

Tags: marketing, brand, values

Does your brand speak your customer's language?

So you have a great name that is distinctive and available as a trademark and a brand that differentiates you from your competitors, the next step is to market your brand to your target audience and start creating strong brand relationships.

n order to market your brand effectively, you must profile your audience, understand their key drivers and importantly the medium they use to interact with brands such as yours.

To market your brand, you must match your brand’s values to your customer’s key drivers and ensure you speak their language. You need to meet them on their playing field and communicate with them in the way they want to be communicated with.

It is all about engaging with your customers in a way that enhances their relationship with your brand. “A well managed brand is the lifeblood of any company” – Tom Kelly.

A company that does this well is Streets ice cream. Streets do a great job in relating to their customers on their playing field and engaging each brand with their specific target audience. Streets matches different brands to different profiles and engages with each across their chosen mediums.

Golden Gaytime has a facebook page, become a fan and join the other 84,661 fans and share your thoughts and dreams about Golden Gaytime! See it here.

Cornetto runs competitions and give aways such as Endless Summer and encourages a whole raft of social networking blog posts, facebook, flickr and twitter. Winners of competitions are published online for the community to see. The Cornetto brand is adapted in look and feel to seasons and hence the needs of the fans!

Magnum runs interactive campaigns such as The Pleasure Hunt with an amazing interactive lady running across the screens that you can control with up and down arrows.

And the Magnum Sandwich has the 'Be the King' campaign where your name is virtually put up in lights in Times Square through accessing your details on Facebook or activating your webcam.

When you market your brand it is all about interacting with your audience not about selling the features of your brand.