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Our blog is a place of creative thought, brilliant ideas and smart thinking. Branding, design and integrated marketing communications are the core subject matter.
We encourage your interaction, your comments and ideas and will endeavour to respond to all comments promptly and respectfully. We ask for a similar level of respect in everyone’s interaction in this blog space.
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Viewing entries posted in February 2012
Annual report design
A tailored photoshoot as part of your annual report design is an investment worth making.
When developing key messages for an annual report design, often it's the visual execution that is more important than the text in communicating the overall theme. We know an image can communicate a thousand words and it's often a photograph that invokes a feeling in the reader and leaves a lasting impression.
Personalised direct marketing
With advances in digital printing, personalised direct marketing is affordable and highly effective.
Many consider direct marketing using ‘snail mail’ to be dead and that somehow email communication has taken the lead in direct marketing and generating new sales leads for company growth. But people’s mailboxes are increasingly over-crowded and marketers can no longer expect that just because they managed to get an email into the inbox of an intended recipient, that it will be read, let alone responded to. Marketers are turning to personalised direct marketing.
Brand experience
In the retail environment creating the ultimate brand experience is a complex challenge.
A retail brand experience can no longer be managed without considering the difference between the in-store experience and the online experience; even if a store doesn’t have an online presence, that brand will be competing with brands that do. The customer is often in different buying modes and will have a different set of expectations when shopping online as opposed to shopping in-store.