Pip McConnel-Oats BAGD, FDIA, DIA Accredited Designer

Principal & Creative Director

Over her 17 years as a designer, Pip has worked closely with local, national and multi-national organisations to develop and nurture powerful brands. Pip’s uncompromising commitment to brilliant solutions and her understanding of the core issues around bringing a brand to life, ensure that Lumino’s clients achieve their goals and produce cut through integrated communications.

Pip is a fearless leader and her ability to inspire and encourage people is reflected in the longevity of her staff’s tenure.

Pip’s passion for branding is clear. She is a respected speaker on the power of visual communication and regularly conducts brand seminars for growing enterprises. Pip is a Fellow of the Design Institute of Australia, a DIA Accredited Designer^™ and a Professional Member of the Australian Graphic Design Association.

Pip’s one weakness is shoes, she can often be found hiding the shoes boxes of numerous purchases, in an attempt to convince us that she is no match for Imelda Marcos.